International Online Campaign for the BMW M3 Sedan (2007)
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration Hochkant Filmproduktion, Olaf Boqwist (Music)
Media online
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration Hochkant Filmproduktion, Olaf Boqwist (Music)
Media online
Information The objective here was to communicate the product USPs in a captivating manner aimed at the defined target group. In this Internet highlight, the BMW M3 Sedan demonstrates just how alluring the fusion of racing technology and everyday practicality can be. Four test drivers take part in an acceleration test of the BMW M3 Sedan. At the end of the test, they ignore the orders from the control room to exit the vehicle and defiantly carry on with putting the car through its paces. Following the film, users visit a sophisticated showroom where they can customise the BMW M3 Sedan, view it from all angles, find out more detailed information about it and watch some videos.
Link BMW M3 Sedan Website