International Online Campaign for the BMW Z4 Roadster (2008)



Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration GSD&M, Olaf Boqwist (Music)
Media online
Information Imagine a canvas nearly as large as a football field. On it are bold, swirling shapes in primary colours like red, yellow and blue. As the eye uncovers the rhythm of the lines, curves, circles and colour splotches, something else is revealed: these forms must have been created by tyre treads! A work of art like no other, created by an artist like no other: the new BMW Z4 Roadster. This BMW Z4 performance and artwork was suggestively titled “An Expression of Joy”, the core idea and concept behind the above-the-line communication strategy. The international online campaign was based on this concept to round off the overall communications measure. From the tyre artwork, we created an interactive website containing all the information on this car.





















 
Index (all projects)
Citroën DS (2012)
BMW Desert Circle (2011)
BMW M Gladiators (2011)
Toilet Tic Tac Toe (2010)
Bosch Fridge Tetris (2010)
BMW M GmbH (2010)
Made in China (2010)
BMW China MediaGallery (2009)
BMW M iPhone App (2009)
BMW China Car Comparison (2009)
MINI China Academy (2009)
BMW X5 M & X6 M (2009)
BMW Z4 Roadster TVC (2008)
BMW Z4 Roadster Website (2008)
BMW Z4 Roadster Trailer (2008)
BMW M3 Convertible (2008)
BMW Unleashed (2008)
BMW M3 Sedan (2007)
Marc Aurel (2007)
BMW 1Series Coupé (2007)
BMW Individual (2007)
BMW 3Series Convertible (2006)
Portfolio No.13 (2006)
Tags: homemade, online
TheUnseenVideo (2005)
Tags: homemade, online
NiteSymbiosis (2005)
Intoxicating Depths (2005)
Theatre Poster Danton’s Death (2005)
Design Magazine "Prall" (2004)
DVD Showreel (2004)
Theatre Poster Don Giovanni (2004)
Theatre Poster Hair (2004)
Magazine »Pik« (2003)
Online Ink (2003)
Tags: homemade, online
 
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