International BMW Z4 Roadster TVC (2008)
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, postproduction
Collaboration GSD&M, Novo Sonic (Music)
Media TVC
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, postproduction
Collaboration GSD&M, Novo Sonic (Music)
Media TVC
Information Following the success of its international online campaign, BMW wanted us to create an international TVC for the BMW Z4 Roadster from our introductory movie on the website. The new edit concentrated on the car, shown painting colourful tracks on a gigantic canvas at an art event. Together with the music, we tried to accent the dynamic appeal of this car.