ferdinand christian weinrother // new media artist // art direction
BMW Z4 Roadster Trailer (2008)
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, post-production
Collaboration Olaf Boqwist (Music), Wiebke Heygster (Producer), Steve Kfoury (Camera)
Media online
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, post-production
Collaboration Olaf Boqwist (Music), Wiebke Heygster (Producer), Steve Kfoury (Camera)
Media online
Information Imagine a canvas nearly as large as a football field. On it are bold, swirling shapes in primary colours like red, yellow and blue. As the eye uncovers the rhythm of the lines, curves, circles and colour splotches, something else is revealed: these forms must have been created by tyre treads! A work of art like no other, created by an artist like no other: the new BMW Z4 Roadster. This BMW Z4 performance and artwork is suggestively titled “An Expression of Joy”,
the core idea and concept behind the above-the-line communication strategy. The international online campaign was created to suit this concept.
To enhance the awareness for the new BMW Z4 model, we produced a trailer movie that starts off like a thriller. Red colour is reminiscent of bloodstains and the music sounds like it’s from a horror movie. Later the trailer has a happier air to it and more colours start appearing. Users’ curiosity is ultimately aroused and they want to find out what this is all about. The trailer was disseminated at various online video platforms.
To enhance the awareness for the new BMW Z4 model, we produced a trailer movie that starts off like a thriller. Red colour is reminiscent of bloodstains and the music sounds like it’s from a horror movie. Later the trailer has a happier air to it and more colours start appearing. Users’ curiosity is ultimately aroused and they want to find out what this is all about. The trailer was disseminated at various online video platforms.
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