ferdinand christian weinrother // new media artist // art direction
BMW Unleashed viral (2008)
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, post-production
Collaboration Wiebke Heygster (Producer), Steve Kfoury (Camera), Olaf Boqwist (Music)
Media viral video
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, post-production
Collaboration Wiebke Heygster (Producer), Steve Kfoury (Camera), Olaf Boqwist (Music)
Media viral video
Information We look from the bonnet onto the fence covering the entire screen. Right behind the fence is an angry, barking dog with its fur standing on end and with snarled teeth. He is incredibly fierce and is becoming more aggressive by the minute. Suddenly the V8 engine starts transmitting its tremendous power. The dog seems to immediately have a personality transplant and lies down whimpering and awestruck on the ground. The Unleashed-Viral uses humour to represent "M Power" as a real and instinctive force of nature. A force that makes is unmistakably clear who is running the show based on the motto: "Don't bark. Bite!"
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