ferdinand christian weinrother // new media artist // art direction
BMW M GmbH (2010)
Client and agency BMW China, Interone China
Collaboration Ninik Vogelsang
Role art direction, screen design, edit
Media online
Client and agency BMW China, Interone China
Collaboration Ninik Vogelsang
Role art direction, screen design, edit
Media online
Information BMW M GmbH was initially founded to facilitate BMW’s racing program. As time progressed, BMW M began to supplement BMW’s automotive portfolio with the most powerful and luxurious BMW models. In China, the M badged cars are deemed as merely another tuned BMW series. Yet ‘M’ stands for so much more — the cars are not just tuned, almost every part has actually been reengineered. To show the Chinese market what ‘M’ represents, we created the BMW M Laboratory. Based on the claim "Do you have M inside", users can find out about the BMW M by exploring a laboratory and playing interactive games.
Index (all projects)
