ferdinand christian weinrother // new media artist // art direction
International Online Campaign for the BMW M3 Convertible (2008)
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration Hochkant Filmproduktion, Olaf Boqwist (Music)
Media online
Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration Hochkant Filmproduktion, Olaf Boqwist (Music)
Media online
Information Training is not always everything. The story behind takes place at a facility center somewhere. The new BMW Convertible will be taken for another acceleration test drive by our famous test drivers with the roof down. However, the test runs anything other than to plan. Surprisingly the situation changes, but take look by yourself. The aim: Humour is used to portray the desirability of the new BMW M3 Convertible.The idea combines top-class sporting qualities typical to M vehicles with the elegance and grace of a convertible.
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