ferdinand christian weinrother // new media artist // art direction
BMW China Car Comparison (2009)
Client and agency BMW China, Interone China
Role art direction, screen design
Media online
Client and agency BMW China, Interone China
Role art direction, screen design
Media online
Information The number of different BMW car models continues to grow and there are countless combinations of chassis, engines and extra features. For many customers, it can become quite difficult to find the right BMW best suited to their needs. We therefore developed an easy to use, interactive, online car finder. Users can select up to three different model packages by using filters and selecting from different ranges. For example, they can adjust the price and horsepower ranges, or simply let the application search for certain body styles. A detailed comparison between the selected car models is then presented, containing images, videos and text information right down to the most minute detail. Links to further information about the desired model are also provided.
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