ferdinand christian weinrother // new media artist // art direction
International Online Campaign for the BMW X5/X6 M (2009)
Client and agency BMW Group, Interone Worldwide
Role associated creative director, design, edit, animation
Collaboration Hochkant Filmproduktion, Effekt Etage, Supreme Music
Media online
Client and agency BMW Group, Interone Worldwide
Role associated creative director, design, edit, animation
Collaboration Hochkant Filmproduktion, Effekt Etage, Supreme Music
Media online
Information Here they come! The most powerful and luxurious BMW M cars in history: the BMW X5 M and BMW X6 M. We created an international online campaign with three phases for this assignment. The first phase consisted of an aggregator portal on the international BMW website, showing a closed, quaky container with something powerful in it. Want to have a quick look inside the container? Well, the rest of this page consisted of a collection of all the rumours, prototype images, links and information floating around out there in the world. This put us in close contact with BMW M fans and the blogosphere. By providing little hints and bits of information about the upcoming cars, we kept users’ curiosity aroused.
The second phase comprised the M car presentation. The two new M models were released from their container in this section. The website portrayed them in a pure style typical of the BMW M Series and featuring the dominant BMW M attitude. Here, users could get all the important information about the cars while taking a closer look at them.
The last phase consisted of the launch of an iPhone application which measures the G force of your car while driving.
The second phase comprised the M car presentation. The two new M models were released from their container in this section. The website portrayed them in a pure style typical of the BMW M Series and featuring the dominant BMW M attitude. Here, users could get all the important information about the cars while taking a closer look at them.
The last phase consisted of the launch of an iPhone application which measures the G force of your car while driving.
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