International Online Campaign for the BMW M3 Sedan (2007)


Client and agency BMW Group, Interone Worldwide
Role art direction, edit, animation
Collaboration Hochkant Filmproduktion, Olaf Boqwist (Music)
Media online
Information The objective here was to communicate the product USPs in a captivating manner aimed at the defined target group. In this Internet highlight, the BMW M3 Sedan demonstrates just how alluring the fusion of racing technology and everyday practicality can be. Four test drivers take part in an acceleration test of the BMW M3 Sedan. At the end of the test, they ignore the orders from the control room to exit the vehicle and defiantly carry on with putting the car through its paces. Following the film, users visit a sophisticated showroom where they can customise the BMW M3 Sedan, view it from all angles, find out more detailed information about it and watch some videos.













 
Index (all projects)
Citroën DS (2012)
BMW Desert Circle (2011)
BMW M Gladiators (2011)
Toilet Tic Tac Toe (2010)
Bosch Fridge Tetris (2010)
BMW M GmbH (2010)
Made in China (2010)
BMW China MediaGallery (2009)
BMW M iPhone App (2009)
BMW China Car Comparison (2009)
MINI China Academy (2009)
BMW X5 M & X6 M (2009)
BMW Z4 Roadster TVC (2008)
BMW Z4 Roadster Website (2008)
BMW Z4 Roadster Trailer (2008)
BMW M3 Convertible (2008)
BMW Unleashed (2008)
BMW M3 Sedan (2007)
Marc Aurel (2007)
BMW 1Series Coupé (2007)
BMW Individual (2007)
BMW 3Series Convertible (2006)
Portfolio No.13 (2006)
Tags: homemade, online
TheUnseenVideo (2005)
Tags: homemade, online
NiteSymbiosis (2005)
Intoxicating Depths (2005)
Theatre Poster Danton’s Death (2005)
Design Magazine "Prall" (2004)
DVD Showreel (2004)
Theatre Poster Don Giovanni (2004)
Theatre Poster Hair (2004)
Magazine »Pik« (2003)
Online Ink (2003)
Tags: homemade, online
 
Copyright © Ferdinand Christian Weinrother // white-shift. All rights reserved.