ferdinand christian weinrother // new media artist // art direction
International Online Campaign for the BMW 1 Series Coupé (2007)
Client and agency BMW Group, Interone Worldwide
Role motion design, animation
Collaboration Sehsucht (Post-Production), Olaf Boqwist (Music)
Media online
Client and agency BMW Group, Interone Worldwide
Role motion design, animation
Collaboration Sehsucht (Post-Production), Olaf Boqwist (Music)
Media online
Information Are you ready for 1ntensity? The online adaptation of the above-the-line campaign “Condensed 1ntensity” was aimed at a young and predominantly male target group and utilised the channels they are most familiar with. The communication strategy challenged this target group and conveyed the unique feeling associated with driving a BMW 1 Series Coupé. My job was to develop the animations and motion graphics for the pitch and the online implementation.
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